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Google Analytics Unit1 Lesson 4 Assessment 4

May 29, 2018

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Google Analytics Assessment 3 Channels Sources and Mediums

Assessment 3 1. What setting must be enabled to view data in Demographics and Interests Reports? Correct! Content Grouping Advertising features User permissions on the view In-Page Analytics Ans.: Advertising Features 2. What report would best help identify potential browser issues with website traffic? Correct! The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report Ans.:Browser and OS 3. What report shows what mobile devices were used to view a website? Correct! The Exit Pages report under “Site Content” The Landing Page report under “Site Content” The Engagement report under “Behavior” The Devices report under “Mobile” Ans.: The Devices report under "Mobile" 4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Correct! Source, Keyword, Campaign na

Google Analytics Layout Assessment 2

1. What feature would be used to compare two date ranges in a report? Correct! Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector 2. What does the “Users” metric measure? Correct! The total number of visits to your website Users that had at least one session on your site in the given date range Users that landed on the homepage of your website Users who have signed up to an email newsletter on your website 3. What is the “Bounce Rate” in Google Analytics? Correct! The number of times unique users returned to your website in a given time period The percentage of sessions in which a user exits from your homepage The percentage of total site exits The percentage of visits when a user landed on your website and exited without any interactions 4. What is a “dimension” in Google Analytics? Correct! The total amount of revenue a business has made in

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Google Analytics Unit1 Lesson 4 Assessment 4

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